1. Introduction
ESWYTCH (“we”, “us”, “our”) operates this online store and is responsible
for handling your personal data when you use our website, purchase our products,
or communicate with us.
We are committed to protecting your privacy and handling your personal information
in a transparent, lawful, and secure way.
This policy applies in addition to our Terms of Service and any other notices or
policies referenced on our website.
2. Data we collect
We collect and process different types of information depending on how you interact
with our store:
-
Identity & contact details – name, email address, billing and
shipping address, phone number.
-
Order & transaction data – products purchased, order value,
payment status, shipping details, and related correspondence.
-
Account information – login details, account history, saved
addresses and preferences (if you create an account).
-
Usage & technical data – IP address, browser type, device
information, time zone, pages viewed, and how you interact with our website.
-
Marketing & communication preferences – your choices about
receiving email updates, SMS marketing, or other communications.
-
Support & enquiry data – messages you send us via contact forms,
email, or social media, and our responses.
Some information is provided directly by you (for example when you place an order),
and some is collected automatically (for example via cookies or analytics tools).
3. How we use your data
We use your personal data for the following purposes:
-
To process and deliver your orders – including payment processing,
shipping, returns, and customer support.
-
To manage your relationship with us – including updates about
your order, responding to queries, and managing your account.
-
To improve our store and products – analysing how visitors use
the website, troubleshooting issues, and optimising performance.
-
To send marketing communications – if you have opted in, we may
send you emails or messages about new products, offers, or updates.
-
To protect our business – preventing fraud, abuse, or misuse
of our services, and complying with legal obligations.
4. Legal basis for processing (UK & EU customers)
If you are based in the UK or the European Economic Area (EEA), we rely on the
following legal bases under data protection law:
-
Contract – where processing is necessary to fulfil a contract
with you, for example to process and deliver your order.
-
Legitimate interests – for activities such as improving our
website, preventing fraud, or communicating with you about non-marketing matters,
where these interests are not overridden by your rights.
-
Consent – for certain types of marketing or optional cookies,
where you have clearly agreed to this.
-
Legal obligation – where we must retain or share certain
information to comply with law, tax, or regulatory requirements.
5. Sharing your data & third-party processors
We do not sell your personal data. We may share it with trusted third parties who
help us run our store and deliver your orders, for example:
-
E-commerce platform & hosting – our store is powered by Shopify,
which processes your data as a service provider.
-
Payment providers – to securely process payments and refunds.
-
Shipping & logistics partners – to deliver your orders and manage
returns.
-
Analytics & marketing tools – to understand website performance
and run campaigns (where permitted by law).
-
Professional advisers & authorities – lawyers, accountants, or
regulators, where required.
These parties only receive the information necessary to perform their services and
are required to handle your data securely and in line with applicable law.
6. Cookies & tracking technologies
We use cookies and similar technologies to operate our website, keep your session
secure, remember your preferences, and understand how visitors use the store.
-
Strictly necessary cookies – required for the website to function
(for example, keeping items in your cart).
-
Performance & analytics cookies – help us understand traffic,
popular pages, and how users interact with the site.
-
Marketing cookies – may be used to show you relevant ads or measure
campaign performance, where permitted.
You can manage cookies through your browser settings and, where available, through
any cookie banner or preferences tool on our site. Disabling certain cookies may
affect website functionality.
7. How long we keep your data
We keep your personal data only for as long as necessary for the purposes described
in this policy, including:
-
Fulfilling your orders and providing support.
-
Meeting legal, accounting, or tax requirements.
-
Resolving disputes and enforcing our agreements.
When data is no longer required, we will delete it or anonymise it so it can no
longer be linked back to you.
8. Your data protection rights
Depending on your location, you may have the following rights in relation to your
personal data:
- Access – to request a copy of the personal data we hold about you.
- Correction – to request that inaccurate or incomplete data is corrected.
- Deletion – to request that we delete your personal data where there is no valid reason for us to keep it.
- Restriction – to request that we limit how we use your data in certain situations.
- Objection – to object to processing based on legitimate interests or direct marketing.
- Data portability – to request that we transfer your data to you or another provider, where technically feasible.
- Withdrawal of consent – where processing is based on consent, you can withdraw it at any time.
To exercise any of these rights, please contact us using the details in the
Contact us section below. We may need to verify your identity
before responding to your request.
9. How we protect your data
We use a combination of technical and organisational measures to help keep your
personal data secure, including encryption, access controls, and secure hosting
environments.
However, no system can be guaranteed 100% secure, and the transmission of information
over the internet carries some risk. You are responsible for keeping your account
credentials confidential and for notifying us if you suspect any unauthorised use
of your account.
10. Changes to this policy
We may update this Privacy Policy from time to time, for example to reflect changes
in law, technology, or our business operations.
When we make material changes, we will update the “Last updated” date at the top
of this page and, where appropriate, notify you by email or via the website.
11. Contact us
If you have any questions about this Privacy Policy, how we handle your data, or if
you wish to exercise your rights, you can contact us at:
- Store name: ESWYTCH
Email - info@eswytch.com
For UK/EU customers: you also have the right to lodge a complaint with your local
data protection authority. We always encourage you to contact us first so we can
try to resolve any concerns directly.
